HOW YOU MAY PROVIDE US YOUR PERSONAL INFORMATION
- By making a reservation or by using Lemon Tree Inn’s services.
- By providing it to us in communications regarding service delivery such as comment cards.
- By providing the information to us by participating in a marketing initiative.
- By visiting our website.
Below we will outline the type of information normally collected in each of these circumstances, the reasons for doing so, how we will use it and store it.
MAKING A RESERVATION
When making a reservation or using Lemon Tree Inn’s services it is necessary to have information in order to identify you, contact you and to process your purchase and requests. This information usually includes your name, address, phone number, e-mail address, credit card number and expiration date, and language preference. It may also include, if you choose to share that information with us, your preferences regarding the delivery of your service such as type of room, type of bed, and the like. We also offer special discounts from time to time that may have qualifying criteria. Sometimes we offer special offers to, for example, seniors or for children. To assess your eligibility and process your reservation correctly, we need to record your date of birth at the time of booking. You may be required to provide personal identification with your date of birth in order to verify this upon check-in.
From time to time, we offer packages or other services that involve third parties. If you are partaking of such a package or service, your personal information will be shared with that third party to the extent necessary to provide that service and process the purchase or request.
Lemon Tree Inn may use the information you provide to send you offers and information about Lemon Tree Inn’s services and those of select third parties. Your information will not be given to these third parties but rather the offer of the third party will be provided to Lemon Tree Inn which will manage the distribution.
If you do not wish to receive such offers and information you may unsubscribe or opt-out by sending an email to [email protected], using the subject line “Unsubscribe”, so indicating your request with sufficient personal identifiers so we can appropriately act on your request. All our marketing communication of this type will also contain instructions for unsubscribing.
INFORMATION PROVIDED TO US IN COMMUNICATIONS REGARDING SERVICE DELIVERY SUCH AS COMMENT CARDS
Information provided to us in such a fashion will be used solely for the purpose of recording your comments, communicating with you in respect of them, reviewing them with the hotel personnel, for the purposes of recognizing employees for excellence of service delivery and for developing improvements in service delivery.
BY VISITING OUR WEBSITE
We may also evaluate our content and services and tailor our websites, for visitors, based on other information we collect, such as IP addresses, which are numbers assigned to your computer whenever you use the Internet, pixel tags (or clear gifs), and the type of Internet browser or operating system you are using. This information is collected in the aggregate, but we may tie it to your personal information through cookie use as described above.
If you do not wish to have data relating to your visits to our websites collected through Google Analytics, you may opt-out by installing the Google Analytics opt-out browser add-on. You may also opt-out of data collection through Adobe Analytics by visiting Adobe’s Privacy Center. You may opt-out of Facebook Custom Audiences by visiting Facebook’s opt-out page.
WHY WE COLLECT PERSONAL INFORMATION
- To establish and maintain a responsible commercial relationship with you and to provide ongoing service.
- To understand your needs and preferences. We maintain a record of the products and services you receive from us and we may ask for additional information so that we can serve you better. For example, we may record your preference for type of room.
- To develop, enhance, market or provide products and services. For example, we look at our guests’ use of our services so that we can better understand how to improve our services.
- To manage and develop our business and operations. For example, we analyze guest patterns of usage of our hotels and services to help us manage them efficiently and plan for future growth.
- To meet legal and regulatory requirements.
WHEN DO WE DISCLOSE PERSONAL INFORMATION
We disclose personal information only in these limited circumstances:
- We may disclose a guest’s personal information to a person who, in the reasonable judgment of Lemon Tree Inn, is seeking the information as an agent of the guest – for example, a travel agent who is booking a reservation on behalf of the guest.
- Personal information will be shared with a third party involved in supplying the guest with the services they have purchased to the extent necessary to effect the supply and the processing of the transaction.
- Personal information may be shared with a third party retained by Lemon Tree Inn to perform functions on its behalf such as reservations handling, data processing or storage, guest surveys or research.
- Personal information may be shared with an agent retained by Lemon Tree Inn to evaluate a customer’s credit worthiness or in order to collect a customer’s account.
- Personal information may be shared with a public authority or an agent of public authority if in the reasonable judgment of Lemon Tree Inn it appears that there is an imminent danger to life or property which could be avoided or minimized by disclosure of the information, or which disclosure is compelled by legal authority.
Any such disclosure of a guest’s personal information by Lemon Tree Inn to a third party will be made only on a confidential basis conditioned upon the information being used only for the purpose for which it has been disclosed.
- Lemon Tree Inn will not collect, use or disclose your personal information for any other purpose than those identified above, except with your consent.
- Lemon Tree Inn will protect your personal information with appropriate security safeguards.
- Lemon Tree Inn will take appropriate steps to protect the confidentiality of your personal information when dealing with third parties.
- Lemon Tree Inn will strive to keep your personal information as accurate and up-to-date as is necessary for the purposes identified above.
- Lemon Tree Inn will honor your request to access your personal information in as timely fashion as is reasonably possible.
You are always free to refuse to provide personal information to us.
You may also withdraw your consent with respect to the use of your personal information for marketing purposes at any time, subject to legal or contractual restrictions and reasonable notice, by e-mailing us at [email protected], using ‘Unsubscribe’ as the subject line, and providing us sufficient personal identifiers so we can act effectively on your request.
However, in either case, this may limit our ability to serve you.
If you have questions or concerns about our privacy practices or wish to make a request in respect of your personal information, please contact our General Manager at [email protected] or if you prefer by writing us at:
Lemon Tree Inn
250 Ninth Street South
Naples, Florida 34102
Attention: General Manager